Radio Stuff. Country Radio music formatting and scheduling services. Occasional posts from my archives.

Author Archives: SteveO

How Much Christmas Is Too Much Christmas?

How much Christmas is too much Christmas? I’m one of the original play Christmas early guys; always loved programming the season, particularly since I moved over to work in the Country format about a third of the way through my career. When I got into the business shortly after the Stone Age, Top 40 radio stations didn’t begin playing Christmas music until about a week prior to the day. Only Muzak did All Christmas All The Time.

Many stations would switch to all Christmas music at 6:00 PM Christmas eve, run with it until 6:00 PM on the 25th. Very few stations continued playing seasonal music after Christmas day. As a disc jockey I was quite aware of the phone requests that continued to come in through the holiday for the Brenda Lee song, Chuck’s “Run, Rudolph Run”, Elvis’ “Blue Christmas” and those great songs from the Phil Spector Christmas album.

Shortly after I got behind the wheel as program director, I began to play Christmas music on Thanksgiving day. The GM would have asked why so early? I would’ve said something like: All the decorations are up in the stores. The muzak in those stores is all Christmas. The two days after Thanksgiving are the biggest shopping days of the year. The holiday specials are on the tv networks. People are in the spirit, looking towards it, making plans. Makes sense to get the Christmas favorites into the mix early and now.

We could tell it worked. The sales guys starting getting favorable comments from our advertisers. Christmas song requests moved to the top of my weekly request-line tallies. It wasn’t until the early 80s when I got to PD a station in a continuously measured market. Now understand, Arbitron stopped measuring the second week of December, but we could get “weeklies” see numbers from the first week of December. That sub-set of numbers was based on very few diaries and the super-small in-tab would have a very wide margin of error, but I did see a bump in the numbers for that first week of December every year. Same thing in all the following markets I worked.

It was very easy to mix seasonal songs into a Country mix because so many of the songs sounded like the could have been hit singles had they been ‘regular’ records. Indeed, Alabama’s “Angels Among Us” was a hit single; it charted TWICE; January ’94 and again in January ’95. Alan Jackson’s “Honky Tonk Christmas” and Brooks & Dunn’s “Hangin’ Round the Mistletoe” and The Tractors’ “Santa Claus Boogie”. If all those aren’t in your local Country station’s Christmas mix, the PD’s missed a trick.

I haven’t kept up with the Christmas releases on the Pop side. Maybe they’ve got a lot of songs that have hooks and have the sound and feel of many of the songs the station’s regular playlist. Good on them if they do.

Now, I say all that to say this. I’ve begun to observe some media comments, some columns, some social media posts where some folks are seemingly about to puke with it all. “Enough, already!” I don’t think it’s a movement yet and I’ve no plans to alter my Christmas formatting tactics. But with almost all markets having at least one station switch to All Christmas sometime in November, with the channels on Sirius, and with so much of it being fed to people from other sources, I do think it wise to hone-in on just the very few most-attractive, most hooky songs you have to offer. Going into the season this year, there were 50 songs on my Power Country Christmas list. I’m pulling it down to about 30. Those I judge to be the absolute best are going to get all the exposure.

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“Radio has to innovate….” Part 1

“Radio has to innovate to remain relevant as a source of music discovery.” That’s a line from a well done research report that came across my desk this summer titled “Paradigm Shift: Why Radio Must Adapt to the Rise of Digital”. Coming from where I come from, there’s a whole bunch of directions I couldContinue Reading

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How Many Currents? How Many Recurrents?

> For a country station, how many currents would you rotate? 30 to 35, depending on the flow of product. (i hate calling records ‘product’) > For a country station, how many recurrents would you rotate and how far back on those recurrents would you go? > ……either 19, if i’m scheduling 1 an hourContinue Reading

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What Chart Do You Use?

A station owner recently asked for and received my Country library playlists; Recurrent, Gold, Classics and Legends. He’d had some uneasiness about many of the songs he was hearing on his station; some of them just didn’t seem ‘right’. As he began updating and adjusting the library and was immediately pleased with the result, heContinue Reading

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Human Element Missing

One of the many mistakes corporate radio has made is the elimination of the live, human element from much of their broadcast day. And no, happy-talk voice-tracking is not a proper substitute. Most announcers lose something when they are voice tracking; the immediacy is gone, they’re talking “professionally” to a microphone rather than to theirContinue Reading

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BroCountry Peaked in ’14

Here’s a Nielsen graph tracking Country listening trends. Looks like BroCountry peaked in 2014. But, it didn’t do much for the Country’s historical prime demo, 25-54. This suggests to me the mix I’ve put together for the New Country Tradition format on target for today’s marketplace.

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Adding New Music – Early Lesson

In the early years of Top 40 Radio, song rotations and music formatting were way different than what we know today. It was common for a station to play the #1 song of the week every hour. WABC in New York, the biggest Rock ‘n Roll station in the whole wide world at the timeContinue Reading

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More About Move/TV Music Synergy

Following my post about playing Goldfinger a few minutes after the Bond movie let out so’s some folks would hear it on the way home and, we hoped, be getting an extra little shot of feel-good juice from our station. Here’s how such a thing can be done today. Take The Sopranos. Season Five, inContinue Reading

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Playing Goldfinger After The Movie Ends

Before I started my 7 to 10:30 pm airshift one Saturday night in early ’65, my program director, the guy who’d hired me told me to play “Goldfinger” by Shirley Bassey at a specific time that evening. This was a surprise because he was the same guy who’d already schooled me that successful radio stationsContinue Reading

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The New Country Tradition – My New Format

My hand-tooled Country music formatting and scheduling service is now available for broadcast stations in the U. S. Working with The Talent Farm syndication service, I provide my personally curated hour-by-hour music schedule to subscribing stations. The daily playlist is delivered directly into the station’s playout/automation using the services of Syncronicity. The full library isContinue Reading

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