Radio Stuff. Country Radio music formatting and scheduling services. Occasional posts from my archives.

Category Archives: Music Radio

Human Element Missing

One of the many mistakes corporate radio has made is the elimination of the live, human element from much of their broadcast day. And no, happy-talk voice-tracking is not a proper substitute. Most announcers lose something when they are voice tracking; the immediacy is gone, they’re talking “professionally” to a microphone rather than to their listener.

The golden key to listenership success is to create a personable station, a station that clearly sounds like one that has Real People putting it together. The station need not be the slickest, although consistent levels, cross fades and good processing of the audio are required. We need to sound less-automated than corporate radio. While not necessarily everything that is coming down your stream has to have a live disc jockey sitting there every moment, talking live between the records, what we must have is regularly updated personalizations, new stuff being said. Voices have to be there talking whether they be yours, a few regular announcers or voicers recorded from listeners. These things need to be freshened regularly; don’t let them get stale.

What to talk about? The one golden key, the one thing all successful radio disc jockeys have in common is: They talk about the music. Dick Clark, the most successful DJ of all time started in radio before American Bandstand. On the show, he never talked about anything that wasn’t music related. Casey Kasem, Alan Freed, my mentor Buddy Deane, same deal. They didn’t talk about politics. They didn’t tell jokes. The only opinions they expressed were positive ones; and, universally they were positive about the music they were presenting.

If you are involved in music radio, broadcast or internet, you are doing it out of your love for music and the odd, driving desire to share and present that music to other people. Everybody likes music. Most people love music. But people who are in radio love it more. That’s why we are doing this radio thing. To share the love. Communicate your interest and your love, verbally, your voice all the voices on your station. That is what will help bind listeners to your station once they find it. A successful radio station is a one-to-one companion for the listener. Sound more human and your station is more comfortable to spend a lot of time with.

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BroCountry Peaked in ’14

Here’s a Nielsen graph tracking Country listening trends. Looks like BroCountry peaked in 2014. But, it didn’t do much for the Country’s historical prime demo, 25-54. This suggests to me the mix I’ve put together for the New Country Tradition format on target for today’s marketplace.

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Adding New Music – Early Lesson

In the early years of Top 40 Radio, song rotations and music formatting were way different than what we know today. It was common for a station to play the #1 song of the week every hour. WABC in New York, the biggest Rock ‘n Roll station in the whole wide world at the timeContinue Reading

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More About Move/TV Music Synergy

Following my post about playing Goldfinger a few minutes after the Bond movie let out so’s some folks would hear it on the way home and, we hoped, be getting an extra little shot of feel-good juice from our station. Here’s how such a thing can be done today. Take The Sopranos. Season Five, inContinue Reading

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Playing Goldfinger After The Movie Ends

Before I started my 7 to 10:30 pm airshift one Saturday night in early ’65, my program director, the guy who’d hired me told me to play “Goldfinger” by Shirley Bassey at a specific time that evening. This was a surprise because he was the same guy who’d already schooled me that successful radio stationsContinue Reading

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The New Country Tradition – My New Format

My hand-tooled Country music formatting and scheduling service is now available for broadcast stations in the U. S. Working with The Talent Farm syndication service, I provide my personally curated hour-by-hour music schedule to subscribing stations. The daily playlist is delivered directly into the station’s playout/automation using the services of Syncronicity. The full library isContinue Reading

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Drop the WWW, Please

Advertising copywriters, Please. The ten syllables in your ad copy are no longer relevant. “da bul you, da bul you, da bul you dot” …is pointless now. we don’t have to type it in to get anywhere anymore. Like for this site. No need to type www.stevewarren.net, just stevewarren.net gets you here. And program directorsContinue Reading

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The Importance of the DJ

Found in my archives, a short memo I posted in the control room in the summer of ’80.: Folks, A recent RadioIndex survey7 show the DJ is ver important to a listener’s enjoyment of his/her station. Well over half – 66.5% – said so. The jock is particularly important to 12-17 year old boys, 18-24Continue Reading

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Seven Songs

At any time, each listener has seven favorite new songs. Everything else in the library is just part of the landscape. Seven that s/he can name if asked the question: Can you name all of your favorite new songs? Seven is the most of any product that can be named according to the original “positioning”Continue Reading

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Boston Tests New Music & Flunks Out (1972)

Going through my archives, I found this clipped from Rolling Stone in January of ’72. Written by the excellent reporter Timothy Crouse, this article was one of the seminal influences on my thinking about radio programming, music selection and also what a frustrating and capricious career I was involved in. I never met John GarabedianContinue Reading

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