Radio Stuff. Country Radio music formatting and scheduling services. Occasional posts from my archives.

Boston Tests New Music & Flunks Out (1972)

Going through my archives, I found this clipped from Rolling Stone in January of ’72. Written by the excellent reporter Timothy Crouse, this article was one of the seminal influences on my thinking about radio programming, music selection and also what a frustrating and capricious career I was involved in. I never met John GarabedianContinue Reading

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How Many Commercials Are Too Many ?

Four in a single cluster is one too many. Now this is ancient research data on the subject, talking 1980’s, but I see no reason to believe the findings would have changed. The study has respondents listening to an hour of radio and later being questioned about the commercial content. One of the areas ofContinue Reading

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Announcer Notes – May/June ’82

Disc jockeys have the mistaken impression that they are only in the entertainment business. They are also in the Information business. They move ideas from one place to another. Commercials are ideas. A song is essentially an idea. DJ success on the air has as much to do with how they are saying something asContinue Reading

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Music Radio Is Like Farming. Music Radio Is Like Boat Building.

Programming a music radio station is like farming. You have to plant new seeds, nurture and grow them. For us, those seeds are the new records and promotions we play. Proper management of the commercials is akin to proper land management. We must regularly work the garden, turning the soil, weeding and rotating the crops.Continue Reading

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Radio Without Ratings

Here’s an interesting article from the local paper in Sioux Falls, South Dakota. Arbitron was out of the market for about a dozen years, no subscribers there. Now ARB has been swallowed up by Nielsen and the ratings are back in the city. The writer details how radio advertising has been sold without ‘numbers’. OneContinue Reading

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Radio Pros: See This

This is the best thought-starter, the most useful think-piece about radio that I’ve seen in many years. If you are a radio pro, or want to be one, you should spend eight minutes watching this one :

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Country = The 80s & 90s Retread

As we moved into the 80s, we got some really smooth sounds on the radio. Grooves from Michael and the influence. Disco but not exactly. I’ve been listening to the new Jake Owen radio single “If He Ain’t Gonna Love You” and I’m thinking of Hall & Oates. And comes Thomas Rhett with “Star ofContinue Reading

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Pop Music Radio Formatting

I got a question from the other side of the world; a club DJ who is now charged with being the program director of a music station in a developing country that’s never had a western style CHR/Pop/Top 40 formatted station before. FYI, here’s the email I responded with….a quick blue print of the basicContinue Reading

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Radio Contesting

Some company named NuVooDoo Media did a survey about radio contesting. With an in-tab of 3500, it’s a sizable sample and should have good reliability. The take-way was over a third said they’d not go to a station to get a prize worth under a hundred bucks if they won. That’s nothing particularly new, anyContinue Reading

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Music Scheduling Software Fails

What’s Wrong With Music Scheduling Software? Consider this: At the end of the 70’s, radio’s top program directors had developed rotation systems that ensured songs in each category got equal play; that Currents didn’t schedule in the same quarter-hour day after day; that all Oldies got play in all the dayparts, that ‘this’ type ofContinue Reading

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