Here’s an interesting article from the local paper in Sioux Falls, South Dakota. Arbitron was out of the market for about a dozen years, no subscribers there. Now ARB has been swallowed up by Nielsen and the ratings are back in the city. The writer details how radio advertising has been sold without ‘numbers’. One of the guys quoted is Don Jacobs. I was consultant to his Country stations back in the 90s. He’s one of the smartest radio men I’ve ever met. He’s been managing radio stations in Sioux Falls for at least thirty years.
Click to read the article here