Here’s an article from Rolling Stone 3/25/19 about an audience research report presented at last month’s Country Radio Seminar in Nashville. Here’s one question: “Do you agree with this statement: FM radio is for people your age.” 70% of parents of teens agree. 34% of teens feel the same. And the kids are teaching the parents how to stream. That may sound silly to us, like, it’s so simple. But keep in mind, adults are super busy, too busy to spend anywhere near as much time fussing with devices and learning the ins and outs of such things as Spotify. Yet, the trend is obvious and clear. The three minute video of parents and their teens being interviewed about it illuminates the situation quite succinctly. Here’s the article.
