ADD: Gonna – Blake Shelton (Warner Brothers)

Given what’s been going on in the cultural frenzy (and this is a good one, ain’t it?!), whatever he chose to release just now was gonna be instantly added everywhere. To our great good fortune, the boy gives us this one. It’s cool and confident and laid-back and comfortable. The record is an ideal presentation of a modern Country courtin’ song. you kids know what courtin’ is? how ’bout sparkin’? Nevermind. The record’s got a hook, it’s got several of them, actually. Sure, it was probably planned well before the shit hit the fan in his personal life, but still, serendipity timing pops this one out so it can be used as background for a lot of multi-media tv blurbs and such. The casual viewer will hear a good song there and maybe go looking for a Country station to try out and we get us some new cume. ‘Least that’s that’s what’s supposed to happen in my Pollyanna daydream. Could happen. I am pleased to hear this record.


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I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.