Disc jockeys have the mistaken impression that they are only in the entertainment business. They are also in the Information business. They move ideas from one place to another. Commercials are ideas. A song is essentially an idea. DJ success on the air has as much to do with how they are saying something as with what they are saying.
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Every song you play is somebody’s favorite. Every one who tunes to us wants to hear their favorites, the ones that have personal meaning. And they never want to hear anyone making fun of something they hold dear. They don’t want to hear anything derogatory about MY song.
A Disc Jockey can’t take the risk of saying anything negative about any of the songs being played. Even to insinuate distaste with the tone of voice is poison.
