Released almost nine months ago and, on first listen, I figured it was going to be a pretty quick add for a lot of stations. Then it wasn’t. There was a lot of good new stuff coming out and week after week I kept listening, holding back, giving another one the next slot on the playlist. Then it charted and started it’s creep up the airplay charts. Lordy, it is so strange. The entertainment world is operating at light-speed, a chubby Korean guy can get billion YouTube views in less than five months and is now on his way to being forgotten, yet the Country charts, and the airplay they reflect, are slower now than two decades ago. We gotta find a new compass. I hold the system in disdain but, like us all, am much influenced by those numbers. It kept me from adding this earlier and as I now do it, I’m thinking how I wish I’d done it three months ago. I like people to hear the good ones on my station first.
I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing. View all posts by SteveO