For You-Keith Urban (Capitol)

It’s from the soundtack of “Act of Valor”, the war movie that had real-life Seals playing the parts. It was in and out of theaters pretty quick. The record starts off rather dramatically with him describing a fire-fight that’s nearly killed him. Then he’s thinking maybe he’s made a serious mistake getting into this line of work. But pretty soon I’m wondering just who would want to hear this a whole bunch? I mean the thought of actually getting killed is a very uncomfortable one for soliders and especially so for military wives. Now for those who aren’t in the service and have no family members who are, well for them it’s all just the movies unfortunately. Like the Doonesbury strip last Sunday. Mel the soldier calls home to her brother who asks where she is. “Afghanistan” she replies. He says, “Oh? We’re still there?” Well, we’ve got a dramatic record here but it’s subject matter is something nobody wants to think about. Not an enjoyable picture. And besides, by the end the guitar is just screaming and annoying.


Published by


I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.