How Could I Want More-Jamie Lynn Spears (Sweet Jamie)

The fact that she is Britney’s little sister could make for too big a hurdle to clear in order to get serious consideration from the handful of guys who control the majority of monitored stations and, thus, the charts. Their minds will be further clouded by the fact that she’s been a star in a Nickleodeon series. And that she got a lot of publicity six years ago when she became tabloid fodder when she became pregnant at 16. (OK magazine paid a million bucks for the first photos of her baby.) But we should get past that and judge it on the quality of the record. It is a solid Country song in both content and presentation, very pleasing to the ears. Moreover, I think her recent life-story could give the record some extra ‘cultural’ juice given the fact that she’s taken five years off her young career to mother her daughter. That is most commendable. And let’s not forget how strong our format is now rating in younger demos. Plenty of young women who loved watching her on TV when they were in junior high are now in their early 20’s and have babies, too. Those girls know what happened to her and will respect the mature and admirable choices she’s made since then. Not only is this a fine record, with a bit of luck it could become a positive “image” record for her and the format.


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I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.