I get the blog posts of a guy named Bob Lefsetz, a music biz pro who has some great (and often deeply cutting) opinions about the biz. Last week he told us he’d found this young woman’s website and video and was quite taken. Me too. The song is really good, simple, clean and deep. She no longer loves the man she’s married to, but she remembers him as the boy she fell for. Great idea for a song. Shannon’s video is crisp and was shot by a buddy with a consumer camera, showing clearly you don’t have to spend a mint to get things done. She’s currently working as a waitress in Nashville. I’ve heard three other songs by her now and am quite impressed. Somebody’s gonna sign her, most certainly and I can’t imagine this not being her first single after a deal is done. It’s packaged and ready to go. If you’d like to hear it, let me know and I’ll link you to a download. If you think it’s worth a slot on the playlist after you hear it, let me know that, too.
I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing. View all posts by SteveO