Ours-Taylor Swift (Big Machine)

This is the kind of song of hers I’m most comfortable adding. It’s a simple, clean arrangement, not over-produced, all the words are easily heard. The lyric is still “young” in its focus, but is not exclusively high school-ish. It can resonate just as well with a twenty-something lady. Of course by the time she’s in her 30s, a woman generally no longer gives a hoot how other folks “judge” her relationships, so maybe there’s still not much in the way of upper demo long term appeal here. But no concern. This is her best Country radio single since “White Horse” two years ago and I expect it to give us a good run.