Small label, chances of big chart success pretty slim. But here’s the thing: Where Are The Women? The national playlist is devoid of Lady Country songs. What have we got? Carrie and Taylor are Pop Stars making Pop music. Band Perry? Same deal. I see a couple of TV reality show flashes who’ll be gone next month if not next week. The only two Country records are by Miranda and Sheryl Crow and both of those are fading now. Taylor Swift wannabe’s are coming at us like locusts, to a gal every one aimed at post-pubescent 15 year olds. This is not natural, the universe is out of balance. Now, the format has always been top heavy with males, generally the mix has been about an 80/20. Part of that is because both men and women love male songs, but men for the most part ain’t too hot on female songs. Either the records are too weepy for guys, or they are male-bashing and we all get more than enough of that stuff at home, right? It’s good that we’ve got another teen-wave upon our format now. The first time it happened, twenty years ago, our mix remained 80/20. But look, I broke out my playlist from the first week of September ’93 and the women there were: Reba, Wynonna, Lorrie Morgan, Pam Tillis, Suzy Boggus, Kelly Willis and Mary-Chapin Carpenter all singing Country songs for grown-up women. The new teen audience of the time loved them. Today, Country radio is feeding ears nothing but sexy-sugar-babies. And I don’t like it, don’t think it’s healthy in the long run. If all the shots weren’t being called by the corporate radio clowns, it would be different, of that I am quite sure. So, that brings me to this fine little record. It’s a male-basher, yes. But one all guys can approve of, considering what her man done to her. And it is Capital C Country, friends.
I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing. View all posts by SteveO