Strong-Will Hogue (Prospector Music)

First spin, I thought it was a ‘father’ song. Then I heard it as an ode to the working man. Then I learned it is the theme for the next wave of Chevy truck spots, debuting on some sports broadcasts today. On it’s on, it could have the juice to be a hit single. As a commercial jingle, prospects are less promising. Good record, though. Chevy’ll get their money’s worth.