radio programming
Radio Drops #12 – Station Identification: Over-Do It
Identify Your Station. Identify Your Station. Identify Your Station. At first, saying your call-letters once between the records was sufficient; listeners easily remembered the station when it was the only one in town playing their type of music. Then music listeners moved to FM and there were more and more choices. Then the streaming tsunami … Read more
Radio Drops #11 – Where Did Long Spot Break Come From?
It Wasn’t Always This Way In the beginning, you played a song, you played some commercials. You played another song, you played some more commercials. In the late 60’s, FM Album Rock stations appeared. They were the anti-Top 40 and their positioning and formatting tactic was to cluster the commercials in one or two Spot … Read more