CHIEF-Eric Church (EMI)

This is one of the strongest Country albums I’ve heard in years. It’s sold 200k albums in it’s first two weeks on the shelves and is #1 in SoundScan. I can imagine every cut on it being a single. The two leaders in a blue-chip field are the two Jesus songs. (Imagine having two cuts with His name in their titles on the same album!) Country Music Jesus is a title that could’ve lead right to sacrilege the way Kid Rock’s ‘Rock n Roll Jesus’ did. Could’ve been an ego trip the way Kid’s was. But it is something wholly different and refreshing and uplifting. It testifies that things are tough and getting’ worse and we could use the second coming now. And folks, I propose their ain’t a Christian listener in our cume who wouldn’t venture to say that Jesus would be a Country music fan, for sure. Like Jesus Does is the love song of a man of many failings, married to a Christian woman who doesn’t give up on him, who loves him like Jesus does.


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I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.