Commercial Positioning in the Spot Breaks

It is an eight minute drive from my house to the gym. I’m on the way back to the house just before 7am on a weekday. KVET is in a spot break as I start the engine, it is still in the spot break when I pull into my garage. Now that’s just stupid on … Read more

iHeart Podcasts Numbers Greatly Inflated

James Cridland blogs and lectures around the world about all things radio, broadcast and internet. His post today (1.8.18) has this rather eye-opening number: It is theoretically possible for some podcasts to reach the top of the charts without anyone at all ever actually listening to them. Here’s the story and report.

The Power Of Sound

The Moyes Research company has produced the best promote-radio spot I’ve ever heard. This is brilliant copywriting and perfect presentation. Hear it here.:

Radio Pros: See This

This is the best thought-starter, the most useful think-piece about radio that I’ve seen in many years. If you are a radio pro, or want to be one, you should spend eight minutes watching this one :

Slacker Gets Disc Jockeys

Today’s (6.24.16) news brief from the RAIN newsletter has an article about what’s called “the discovery wars”. That’s the competition between Spotify, Slacker, SoundCloud, Pandora, as they try to hook more listening. The biggest draw for listening is new music. Quoting Edison research, over 50% of the population is interested in “keeping up to date” … Read more

Smokin’ and Drinkin’ – Miranda Lambert (RCA)

Finally this masterpiece will be reaching the masses of ears that still get all their new stuff from broadcast radio. I added it to my recommended playlist so long ago, I don’t remember. Could check, but ain’t important. What is important is anybody in broadcast radio who didn’t get this on the air pretty soon … Read more

On To Something Good-Ashley Monroe (Warner Brothers)

It’s not one of the greatest song’s she’s written but it still a good one. The song is about optimism, and the value there of. Things ain’t always great, know that and just keep on movin’ ahead and dancing as you do. Nicely packaged.

review Smoke-A Thousand Horses (Republic Nashville)

It’s a Southern Rock record at its core; talkin’ 1970s here. Nothing wrong with that if you’re into it…which, apart from the relatively few mainstream hits the genre produced, I never much was. ‘Course it did sell a pile of albums and contributed to the growth of Album Rock Radio, so there’s that. This record’s … Read more

Something In The Water-Carrie Underwood (19/Arista)

A religious song, it is. Baptist, specifically. The water she’s describing is the river her own baptism. (does anybody even do the ceremony in a river anymore?) She didn’t write it, just testifies to it. It’s a Vegas production of a record, again, and about a minute longer than it needs to be. There’s really … Read more