Drop the WWW, Please

Advertising copywriters, Please. The ten syllables in your ad copy are no longer relevant. “da bul you, da bul you, da bul you dot” …is pointless now. we don’t have to type it in to get anywhere anymore. Like for this site. No need to type www.stevewarren.net, just stevewarren.net gets you here.

And program directors should ban it from all mentions of the station’s website. Just have the announcers go straight to it: “find us on the web at Radio95.com” gets the job done.