Variety is not what you think it is. In almost every competitive music radio ratings battle, the station playing the fewest songs has been the one that came out on…
SteveWarren.net Posts
Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids. Starting as weekend DJ at 16, I was hired as the full-time night jock six months later and became program director at age 18.
Don’t Play The Flip Sides Of Hit Records. The Saturday night that I sat in a radio station control room for my very first disc jockey shift the number one…
I can only tell you this because I was around when it happened. The ‘perfect’ radio station. KHJ Los Angeles. Like all truly great things in pop culture, it was…
Two quick thoughts about this. First, Oldies always does better as a format in times of economic downturn. Second, who’d want to ever listen to an iHeart station at home?
Here is the obvious, one more time. I’ve seen other data indicating much the same thing this does. A couple years back, I read an account of an experiment Spotify…
History lesson about music research. First, what’s the point? Answer: To learn more about potential listeners like, then give it to them. The first research was jukebox spins. We already…
Here are three interesting reports about how Spotify’s charts can be used as a replacement for the way we used to have to get music consumption data; which was: Call…
Long ago, when I was a boy-PD, the whole idea of payola made me mad for all the expected reasons; It was dishonest. It was illegal. You had to be…
In a music radio advertising break, how many spots is too many? Four. I’ve seen the research. It’s old, yes; from the 90s came the data. That was a time…