SteveWarren.net Posts

Variety is not what you think it is. In almost every competitive music radio ratings battle, the station playing the fewest songs has been the one that came out on…

Music Radio

Alright folks, after some few requests and years of hold-out, I’m posting a couple of my old airchecks; me-on-the-air for your listening amusement. I really date myself here, kids. Starting as weekend DJ at 16, I was hired as the full-time night jock six months later and became program director at age 18.

Music Radio

Don’t Play The Flip Sides Of Hit Records. The Saturday night that I sat in a radio station control room for my very first disc jockey shift the number one…

Music Radio

I can only tell you this because I was around when it happened. The ‘perfect’ radio station. KHJ Los Angeles. Like all truly great things in pop culture, it was…

History

Two quick thoughts about this. First, Oldies always does better as a format in times of economic downturn. Second, who’d want to ever listen to an iHeart station at home?

Music Radio

Music Radio

History lesson about music research. First, what’s the point? Answer: To learn more about potential listeners like, then give it to them. The first research was jukebox spins. We already…

Music Radio

Here are three interesting reports about how Spotify’s charts can be used as a replacement for the way we used to have to get music consumption data; which was: Call…

Music Radio

Program Director

Programming