Slacker Gets Disc Jockeys

Today’s (6.24.16) news brief from the RAIN newsletter has an article about what’s called “the discovery wars”. That’s the competition between Spotify, Slacker, SoundCloud, Pandora, as they try to hook more listening. The biggest draw for listening is new music. Quoting Edison research, over 50% of the population is interested in “keeping up to date” with new music. For the 12-24 demo, it’s 80%. Since everything ever recorded is now available to anyone all the time, NEW music is certainly a Thing. These new-delivery systems trying to replace broadcast radio are facing the age-old music radio program director’s conundrum is: Which new music? Which new songs?

These guys will work their algorithms this way and that but it is great to learn that Slacker has stumbled into the missing element is: The Disc Jockey. A live person playing the songs and saying things about them. Music boxes, playlists, “curated” lists are all the same things; electronic jukeboxes, some (Spotify) better than others (SoundCloud). People, listeners crave human communication. A voice, a friend, a guy/gal with common interests (the music), happily talking about that music. Saying: “Here’s a new one that I really like.” Now that Slacker’s done it, I expect others of today’s IT/Media honcho class will get to it, as well.

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SteveO

I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.