Truck Yeah-Tim McGraw (Big Machine)

Sad. I can’t imagine being more disappointed. I was all primed, eager for some great new monster hit to be the first release on his new label. He’s had plenty of time to work on new music, waiting for lawyers to work out his divorce from Curb. He signs with the very hot label, one with a continuing and impressive run of success and this is what they give us? It does have a cool guitar riff intro, I’ll give it that. But then he opens with the line about havin’ Lil Wayne on his iPod? Are you freakin’ kidding me!! Have you ever actually HEARD the filthy, misogynistic crap that comes out of that guy’s mouth!? To even mention his name on a Country radio station, much less endorse him is danged near sacrilegious. Tim and the PR department are telling us what a great response the song’s been getting at his concerts. Well, sometimes that means something to radio and sometimes it doesn’t. This being one of those times. Look, a bunch beer’d-up, heavy-duty fans who paid fifty to ninety bucks a ticket will just love hearing a song like this where they can replace the letters T and R with the letter F and get to scream “F… Yeah!” at the top of their lungs with another 20 or 30 thousand like-minded inebriates. That can be some fun for some folks for about five minutes on a Saturday night. I get it. But hearing this song with it’s grating pseudo-hook on your car radio as you drive the kids to school? I don’t think so. I’m watchin’ for the UPS every day now, waiting for the new album so’s I can find something to play.


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I am one of the pioneers of the Hot Country format that swept across radio in the late 80's. In the early 80’s, I began advising his clients to make two significant formatting moves: 1) Increase the tempo. 2) Play more Currents. What seemed radical at the time, immediately producing ratings winners. My report about the formatting tactics I was using "Repositioning Country Radio" was published in ‘91. It was purchased by more than 200 radio programmers and served as a basic game plan for the Hot Country movement. Today, most radio markets have at least one station positioning itself as “Hot” Country. However, I no longer advise using the slogan anymore. As the format continues to evolve rapidly, new strategies are needed to maintain market share. First announcing job in '64; first PD position at age 18. I served as PD, air talent and station manager in twelve diverse markets prior to starting my consulting business in 1981. At the end of the 90's, I began transitioning from consulting to full-time business development of my music scheduling software company. Conceived and developed the first for the Macintosh computer, introduced in 1987; and Music1™, the first scheduler for Windows, introduced in 1994. The Mac-based scheduler was retired in the early 90s. The innovative Music 1 scheduler is now installed in broadcast and webcast stations around the world. Author of The Programming Operations Manual, radio's only step by step "how to" programming and formatting guide. The $99 book has been purchased by over 3000 broadcasters in the U. S. and around the world. I've often written about the technical, strategic and philosophical aspects of radio programing. My articles have appeared in all major trade publications. Experienced in all standard radio research methodologies; focus group, one-on-one interviews, questionnaires, call-out, etc. From jingles to TV production, billboard and bumper sticker design, telemarketing to direct mail, I've been involved in every aspect of radio programming and marketing.