In a music radio advertising break, how many spots is too many? Four. I’ve seen the research. It’s old, yes; from the 90s came the data. That was a time…
SteveWarren.net Posts
A podcast group has partnered with UMG for music-in-podcasts. This should open the door for podcasting music shows for the first time. “Like, why can’t i download American Top 40…
Here’s an article from Rolling Stone 3/25/19 about an audience research report presented at last month’s Country Radio Seminar in Nashville. Here’s one question: “Do you agree with this statement:…
The story came in early March ’19. So many people have been asking Alexa what song they just heard and who sang it that Amazon has added a new feature,…
In 2013, the average song on the Billboard Hot 100 was 3:50. IN 2018, the average 3:30. And six percent of those were 2:30 or less. When I began playing…
Here’s and interesting stat from the 2018 Edison Research findings about commuters. 36% of commuters said they switched stations to avoid AM/FM commercials. The kicker: 66% said they change the…
The greatest Top 40 radio station of all time, the one that everybody copied played one song, one spot, one song, one spot, one song. The greatest radio station I…
The first of this year, I launched a syndicated Country format service. As I’ve not been actively consulting for some years and so have not been listening much at all…
It is an eight minute drive from my house to the gym. I’m on the way back to the house just before 7am on a weekday. KVET is in a…
…Or, so says this guy who’s never worked in radio before. Here’s his article. He is kinda right, but mostly wrong. First off, it is not Auditorium testing that is…