Here’s an article from Rolling Stone 3/25/19 about an audience research report presented at last month’s Country Radio Seminar in Nashville. Here’s one question: “Do you agree with this statement: FM radio is for people your age.” 70% of parents of teens agree. 34% of teens feel the same. And the kids are teaching the … Read more
The story came in early March ’19. So many people have been asking Alexa what song they just heard and who sang it that Amazon has added a new feature, Song ID, that says the title and artist of each song before it plays. That’s fine and well, but it’s the same mistake broadcast radio … Read more
In 2013, the average song on the Billboard Hot 100 was 3:50. IN 2018, the average 3:30. And six percent of those were 2:30 or less. When I began playing rock ‘n roll records on the radio in the 60s, very few songs were over three minutes, in part because any longer than that and … Read more
Here’s and interesting stat from the 2018 Edison Research findings about commuters. 36% of commuters said they switched stations to avoid AM/FM commercials. The kicker: 66% said they change the radio station to shift the music. Expressed another way, people in their cars are more likely to switch the station because of a ‘bad’ song … Read more
The greatest Top 40 radio station of all time, the one that everybody copied played one song, one spot, one song, one spot, one song. The greatest radio station I personally programmed and the greatest one I consulted both carried ten minutes of commercials an hour and never more than 3 spots in a break. … Read more
The first of this year, I launched a syndicated Country format service. As I’ve not been actively consulting for some years and so have not been listening much at all to any broadcast radio stations. No need, as I’ve not been in competition with anybody for a long time. And the length of commercial breaks … Read more
It is an eight minute drive from my house to the gym. I’m on the way back to the house just before 7am on a weekday. KVET is in a spot break as I start the engine, it is still in the spot break when I pull into my garage. Now that’s just stupid on … Read more
…Or, so says this guy who’s never worked in radio before. Here’s his article. He is kinda right, but mostly wrong. First off, it is not Auditorium testing that is mis-guided, it is call-out research that done the dirty deed. Auditorium testing is an accurate and reliable polling system if: 1) it is properly conducted … Read more
James Cridland blogs and lectures around the world about all things radio, broadcast and internet. His post today (1.8.18) has this rather eye-opening number: It is theoretically possible for some podcasts to reach the top of the charts without anyone at all ever actually listening to them. Here’s the story and report.
How much Christmas is too much Christmas? I’m one of the original play Christmas early guys; always loved programming the season, particularly since I moved over to work in the Country format about a third of the way through my career. When I got into the business shortly after the Stone Age, Top 40 radio … Read more